Most of the world's information is unstructured, unavailable to us to analyze and understand. It's a big problem that many are trying to solve. Locu developed one solution. Using a proprietary process that structures data, Locu applied its approach to the world of small businesses.
Locu collects information on small businesses through its proprietary process and by encouraging businesses to contribute additional detail. As a result, Locu has a rich and valuable database of information that is useful to the small businesses, customers, and other companies like Yelp and OpenTable.
In exchange for data, Locu helps support local businesses by making them discoverable. Instead of having to use multiple sites to manage their business listings and showcase their products and services, businesses can update just once with Locu, and Locu will publish changes in real-time to their web and mobile sites as well as to partner sites including Yelp, Foursquare, OpenTable, YP, TripAdvisor and Facebook.
Over 30,000 businesses including restaurants, spas, salons, accountants, photographers, and home remodeling companies are using Locu to promote their businesses online. With so much data on small businesses, their prices, etc., imagine the interesting questions that Locu can now answer!
Locu was acquired by GoDaddy, but the team is still driven by the desire to change the way people use technology.